HMO DEMAND REPORTS
Data-Driven HMO Demand Assessments
Our regional assessment series provides investors with the critical data needed to identify high-yield opportunities in South London. Review these in-depth reports to understand demand patterns across Croydon, Merton, and Sutton.
Croydon HMO Demand Assessment
Croydon combines one of London's largest private rented sectors with exceptional transport connectivity, a substantial and diverse employment base, significant housing affordability pressures and a large supply of family housing suitable for HMO conversion. Together, these factors create sustained demand for high-quality professional shared accommodation and support some of the strongest occupancy levels in Outer London.
The borough attracts a broad mix of tenants, including young professionals, NHS employees, office workers, construction professionals, retail managers and commuters travelling to Central London and Gatwick Airport. This diverse tenant profile reduces reliance on any single employment sector and contributes to a resilient year-round rental market.
While Croydon is a more competitive investment market than neighbouring Sutton and Merton, it continues to offer the strongest combination of tenant demand, room rental performance and income-generating potential. Well-located, professionally managed HMOs within walking distance of key transport hubs typically experience low vacancy rates and strong tenant retention.
Within the MPIL assessment framework, Croydon achieved a Demand Score of 24.2 out of 25 and a Confidence Score of 91%, making it the highest-ranked borough in the series. For investors seeking robust cash flow supported by demonstrable market demand, Croydon remains MPIL's preferred borough for professional HMO investment.
Merton HMO Demand Assessment
Merton combines an affluent local economy, exceptional transport connectivity, major employment centres and sustained demand from professional tenants. The borough benefits from a large number of young professionals, NHS employees, university staff, teachers and commuters who require high-quality shared accommodation.\n\nWhile Merton generally offers fewer conversion opportunities than Croydon due to a smaller supply of suitable housing, demand for professionally managed HMOs remains consistently high, particularly around Wimbledon, Colliers Wood, South Wimbledon and Mitcham.\n\nMPIL considers Merton to be a premium HMO market offering excellent occupancy, resilient rental demand and strong long-term investment fundamentals.
Sutton HMO Demand Assessment
McCready Property Investments identifies the London Borough of Sutton as a top-tier destination for professional co-living projects. This area features premier transit links, a robust medical workforce, and a consistent appetite for high-standard rentals. While the entry points differ from Croydon, investors benefit from a less saturated market, superior building quality, and exceptionally reliable tenant retention rates.
Full Assessment Request Form
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